Story: Nithin Kamath, the CEO of Zerodha, recently shared an inspiring story about his father-in-law who runs a small grocery shop. In a LinkedIn post, Kamath narrated the story of how his father-in-law started his grocery shop from scratch and built it into a successful business. Kamath's father-in-law, Kishore Rao, started his grocery shop in the early 1990s in a small village in Karnataka. He faced several challenges, including lack of capital, competition from established players, and limited access to suppliers. However, he persevered and worked hard to overcome these challenges. Over the years, Rao built a loyal customer base by providing quality products at affordable prices and excellent customer service. He also diversified his business by selling other household items, such as kitchenware and utensils. Kamath highlights the valuable lessons that can be learned from his father-in-law's entrepreneurial journey. These lessons include: Starting small: Rao star...
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